Year three is underway for Trucking Moves America Forward’s (TMAF) industry-wide movement. Since launching in March 2014, the movement has continued to create a positive image for the trucking industry – an industry that is essential to our communities and the nation’s economy.

This past year, TMAF experienced major gains in the amount of donors gained and in the movement’s visibility in the United States. At last week’s Mid-America Trucking Show, Kevin Burch, the TMAF co-chairman and president of Ohio-based Jet Express, highlighted TMAF’s accomplishments as it has ended its second year. Such achievements included:

• More than 100 trailer wraps
• Over 180 donors
• More than 2,000 web subscribers
• Nearly 35,000 YouTube views
• 24 news stories and 26 thought leadership editorials in the media
• A three-fold increase in Facebook likes, with over 8,000 currently
• Double the number of Twitter follows, with over 1,900 currently
• Targeted advertising campaigns, including one aimed at legislatures to push them to pass the highway bill.

Goals going into the third year are to continue to build TMAF’s donor base and expand its reach. For example, the trailer wraps, which Burch describes as “moving billboards,” are seen by as many as 16 million people per city, sending out TMAF’s message each day. This year, TMAF’s goal is to increase the trailer wraps to cover over 200 trailers.

TMAF’s online resources also continue to be a major presence. On its interactive website, www.truckingmoveamerica.com, individuals who sign up can access downloadable videos, advertisements, speeches, press releases, fact sheets and trailer wrap information. The TMAF e-store, www.shiptmaf.com, sells hats, shirts, tumblers and door decals to all who want to support and display TMAF’s branded gear. TMAF also recruits members and donors at trucking industry organizations such as the Mid-American Trucking Show, the Great American Trucking Show, ATA’s Annual Management Conference & Exhibition, TCA’s annual convention, state trucking association events and Great West Casualty Company events.

In TMAF’s recent press release, Burch emphasized that in order to keep TMAF’s image movement going, TMAF needs America’s support. TMAF is a long-term movement with no end date. And as the movement builds, TMAF becomes an even greater voice in supporting the trucking industry throughout the country.